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integraSoft Blog

October 2016

How to Write (and Follow) a Business Plan

What is a business plan? And why do I need one?

A business plan is a formal written document of attainable business goals and detailed plans for reaching them. It lays out a written plan from a financial, marketing and operational viewpoint.

Do I need one? Operating a business without a concrete idea of where you’ve been and where you are headed is a little bit like taking a Sunday scenic car ride…

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September 2016

Entice your Customers to Carry New Products Lines

In a slow growing economy, getting customers to plunk down cash or credit cards to invest in carrying a NEW line can be painful. Your customers may only see the risks. How can you help them mitigate the risk? How can you incent them to take action now?

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August 2016

Why Marketing Messages are Important – and So Hard to Get Right. 

For most small/medium business owners, marketing is an overwhelming concept. Marketing is the “man in the middle” – mediating between customers, prospective clients, sales, development, and management…

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